Why is customer engagement important for LADWP?

Customer engagement is crucial for the Los Angeles Department of Water and Power (LADWP) because it fosters trust and encourages participation in various programs offered by the utility. Engaged customers are more likely to feel a sense of connection to the service provider, which can lead to a better understanding of rate structures, energy efficiency programs, conservation initiatives, and other community-focused activities. This relationship enhances the customer experience and encourages proactive communication, allowing LADWP to address concerns, gather feedback, and adjust services to meet community needs effectively.

When customers trust the utility and feel engaged, they are more likely to participate in programs that promote sustainable practices, like energy-saving initiatives or demand response programs. This active participation can lead to improved energy management and can also help educate customers on their usage patterns, ultimately benefiting both the customer and the utility in terms of efficiency and resource management.