How does LADWP utilize social media in its operations?

LADWP utilizes social media primarily for real-time customer engagement, which allows them to interact directly with customers, respond to inquiries, and address concerns as they arise. This approach enhances customer service by providing immediate assistance and information, fostering a sense of community and transparency between the utility and its customers. By using social media platforms, LADWP can keep customers informed about outages, services, and events while also gathering feedback that can be used to improve operations and customer satisfaction.

While marketing products and promoting job openings are valid uses for social media, LADWP's focus on engaging with customers in real-time reflects a commitment to service and responsiveness that is critical in utility operations. Sharing corporate news is also important, but the real-time interaction aspect stands out as essential in meeting the immediate needs of their customer base.